Company: Accenture
Location: Multiple locations (Global Operations)
Experience Required: 5 to 7 Years
Qualifications: Any Graduation
Job Function: Marketing Operations – Customer Insight & Marketing Analytics
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud, and security. With unmatched experience and specialized skills across more than 40 industries, we provide Strategy & Consulting, Technology, Operations, and Accenture Song services—powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.
Our 699,000+ people serve clients in over 120 countries every day, combining the promise of technology with human ingenuity to create lasting value for our clients, people, partners, shareholders, and communities.
🔗 Visit us at: www.accenture.com
Role Overview
As a Marketing Engagement Senior Analyst, you will play a pivotal role in enabling data-driven decision-making in marketing. You will be responsible for analyzing marketing data, identifying trends, and providing insights to optimize campaigns, improve customer targeting, and enhance business performance. You will collaborate with cross-functional teams and translate data into clear, actionable insights.
Key Responsibilities
Analyze marketing and customer data to generate actionable insights
Measure marketing ROI using techniques like marketing mix modeling and experimentation
Develop performance dashboards and reporting solutions using tools like Power BI
Collaborate with global and cross-functional teams to deliver insights
Implement analytics across platforms such as CRM, web, social media, and paid media
Translate data into stories that effectively answer business questions
Preferred Skills & Experience
| Skill Area | Requirements |
|---|
| Marketing Experience | 7–10 years in digital/customer marketing or digital analytics |
| Analytics Tools | Proficiency in SQL, Power BI, R, Python |
| ROI Measurement | Experience with Marketing Mix Modeling, A/B testing, and other experimentation methods |
| Web Analytics Platforms | Knowledge of Adobe Analytics, Google Analytics, Google Tag Manager (GTM) |
| CRM & Campaign Analytics | Understanding of analytics across CRM, campaign platforms, and social media |
| Soft Skills | Strong problem-solving ability, attention to detail, storytelling with data |
Why Join Us?
Work with leading international clients
Be a part of a globally renowned technology & consulting firm
Get access to cutting-edge analytics and marketing technologies
Thrive in a collaborative, innovation-driven culture